Image credit: Tupungato — iStock Images

If you’re interested in diamonds and diamond jewellery, it’s very likely you’ve seen the slogan “Real is Rare”. It was the centerpiece of the diamond mining industry’s most recent awareness campaign that now often shows up as a hashtag.

A real lab-grown diamond, ironically perhaps more rare than an equivalent mined diamond at this point in time — given lab-grown diamonds constitute only 5% of the global diamond supply (Antwerp World Diamond Center, 2018)

Jewellery industry consumer advocate and Blogger + Co-founder of bespoke jewellery company, Ethical Jewellery Australia

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