There’s a lot of conflict in the diamond world right now. What’s going on and why should you care?

#Not all diamonds (are what you’re led to believe)

Why do I care?

What set me off this time?

What are my problems with Lab-grown diamond marketing?

The mine-origin industry needs to lift its game

There’s a new, younger bull in the paddock

Specifically, what are mine-origin marketers doing wrong?

What could mine-origin do instead?

Transparency and responsibility at the retail level

Back to the elephant in the room

Either way, there’s a big upside

Jewellery industry consumer advocate and Blogger + Co-founder of bespoke jewellery company, Ethical Jewellery Australia

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