Maybe it’s time for diamonds to become more than just symbols of prosperity and love?

Promotional smoke and mirrors

Consumers don’t buy from industries

The lack of current data makes carbon footprint comparisons next to worthless

Emissions estimates are out-dated and wildly variable

Forget the industry and examine the supplier

Change the conversation

What else do your customers care about?

Diamonds might all have the same chemical structure, but they can represent very different things

Jewellery industry consumer advocate and Blogger + Co-founder of bespoke jewellery company, Ethical Jewellery Australia

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